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Episode 24 – Marketing, Operations & Finance: Expert Panel for Female Start-Ups

May 6, 2020 @ 8:00 am - 5:00 pm

Female StartUps need a solid team to develop and launch successfully. With combined expertise in launching female brands of 50+ years, this Warrior Women In Business Podcast episode was a special segment aimed at providing direct advice and tips to women business owners NOW to move forward.

Our panel included entrepreneur experts Jasmine Sandler, Jennifer Dorre, Molly Heglund and Susan Diamond, Power Forward Group.

Jasmine Sandler is a known Digital Marketing Thought-Leader with a passion for supporting the business development and online marketing needs of both companies and entrepreneurs. She has over 15 years client and agency experience as an Advisor in Digital Marketing Strategy and Management work, She has overseen and directed over 1.000 web-based projects in both design and development as well as marketing and campaign work. In this, she has consulted for executive teams at both small companies as well as Fortune 100 firms. She is also the founder & CEO of jasminesandler.com and consults for hungry female entrepreneurs pre and post funding in brand strategy and business development.

Jennifer Dorre is an accomplished turnaround specialist known for driving and implementing transformational change at top-tier corporations by reorienting complex product-development projects that have stalled due to inadequate operational planning. In her 20+ years of experience, Jennifer has managed multi-million-dollar budgets, led process-improvement programs in complex, multi-national environments and served, time and again, as a trusted adviser for C-Suite executives. Jennifer’s career includes Director of Design Operations at Victoria’s Secret; Executive Director of Design Operations at David Yurman; Chief Operating Officer at Ovando, and Managing Partner for NEXT Consulting where she’s led operational improvement projects for major retail brands in the US and Russia.

Susan is a purpose-driven Financial Consultant who is passionate about women’s economic empowerment and committed to philanthropy. She teamed up with a financial power group lead by an estate planning attorney, to help women achieve true financial success so they can live their best life. She entered the financial field not as an economist or a financial planner but as a social worker who was interested in attitudes and emotional reactions to money. For over 3 decades, Susan has worked in various capacities with nonprofit organizations including as a board member, executive director, volunteer, and trusted advisor. As the Founder of the Empow{Her} Community, she helps women expand their money mindset and confidence around their finances so they can reduce stress, release the shame, take control, and learn the needed skills to be confident with money.

Molly Heglund is a strategic consultant partnering with both start-ups and established brands to deliver financial and operational results by optimizing daily workflows and building long term strategic goals. With 16 years experience leading merchandise planning and finance teams at Shopbop | East Dane (subsidiary of Amazon) and L Brands, Molly is a proven leader known for her high level of ownership, strong attention to detail and ability to deliver results.

Warrior Women In Business in 2020 is providing opportunities for women in business to share their stories, highlight their businesses and be a part of wwib events, both educational and entertainment-based. To become a Warrior Women in Business member, join the WWIB LinkedIn group, Meetup Group, and new Facebook group.

The WWIB podcast series is the creation of the host, Jasmine Sandler. Jasmine is the founder and CEO of JS Media, a media and Digital Marketing agency since 2006 that provides Branding, PR and Social Media services and education to female executives, teams, and entrepreneurs. Jasmine runs the #BRANDYOU conference series on thought-leadership education for entrepreneurs, Agent-cy Online Marketing, which resides under the JS Media umbrella as an Online Branding and Social Media Strategy firm and provides Keynote Speaking and Training to Female Business member-associations, corporate teams and universities. Jasmine is also the President of the NYC and NJ Chapter of The Hockey Players in Business supporting networking between business leaders who play hockey in the area and enabling events to give back to the community. She is an active singer and songwriter who has a special passion for providing business advice and social media support to fellow female artists. JS Media provides a library of digital marketing online courses, from social media selling to personal brand development online with live coaching provided.

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To be considered as a guest for the #Wonderwomeninbusiness podcast, visit https://courses.jasminesandler.com/wonder-women-in-business-podcast/ where you can apply. The #Wonderwomeninpodcast series is owned by JS Media @2019.

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May 6, 2020
8:00 am - 5:00 pm
Event Category:


Jasmine Sandler
(347) 527-5100
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